Sunday, 08 June 2014 03:00


Everyone’s doing it… Blogging that is! So here goes. I thought I would give you an insight into Lilly and Wolf, and the last 12 months that saw me release my first collection, and sample another.

A little bit about me… I’m a business owner, designer, girlfriend, daughter, granddaughter, sister, friend, accountant, negotiator, PR/Marketer, blogger? and I still work a 40-50 hour week at my day-job. Oh and I’m human. No one told me I could be all these things at once but here I am. I love what I do which makes it all worthwhile!

I wanted to be a fashion designer since I was little; I loved making clothes and wearing them around the house or styling Barbie in her new season outfits. It feels natural and it makes me happy, so why not attempt to turn it into a business?

I stumbled across an Instagram post this morning that said “the dream is free the hustle is sold separately” it worked because I got out of bed and started this blog. It’s easy to start a business but it’s harder to keep it going. Amongst my everyday life that is already at capacity you need to find the hours and make them count (I’m still learning this). Everyday is a new challenge for me and it’s a balancing act that I know one day will even itself out.

A little bit about Lilly and Wolf… It’s a dream that I’m working on turning into a reality. Quality over quantity is what it’s about. I like to keep things small and unique instead of flooding the market with a product, and this is what I’m trying to achieve. You might not see four collections a year from me just yet, but I assure you the collections I release are of the highest quality and extensive time and a lot of love has gone into them.

I’ve had the pleasure of working with some amazing people over the last year and I secretly think I have one of the best photo shoot teams around, they are such a creative bunch of people making magic!

To give you some idea what I’m talking about, here is a few behind the scenes images from our photo shoots. Enjoy!


Love L&W